About

Have a rice day!

Riceful was born from a simple obsession: onigiri. We opened our doors in Berkeley in 2019 because we believed this food deserved a permanent home here. Not a gimmick. Not a trend. Just honest, well-made rice sandwiches crafted by hand, filled generously, and wrapped to order. No shortcuts. No standing inventory. Just the same care, every day.

Riceful is a family-owned, woman-operated business rooted in the belief that comfort food should be simple, fresh, and made with intention. Alongside our signature onigiri, we serve traditional Japanese rice bowls, curry, and udon. Over the years, we've proudly provided catering and large-order delivery throughout the Bay Area, serving company lunches, hospitals, schools, parties, and community events of all sizes.